Checked October 1, 2026 against South Carolina Athletics (gamecocksonline.com) and USC Parking and Transportation Services. Lot prices are the ones the athletics department lists; buy ahead, because single-game spaces sell out.
Remaining 2026 home games
| Date | Opponent | Kickoff |
|---|---|---|
| Sat Oct 3 | Kentucky | 4:20 pm (SEC Network) |
| Sat Oct 24 | Tennessee | TBA |
| Sat Nov 7 | Texas A&M (Homecoming) | TBA |
| Sat Nov 21 | Georgia (Senior Day) | TBA |
Source: 2026 schedule. October 24 is also a State Fair day (the fairgrounds are across the street), so traffic is heavier than usual: see our State Fair guide.
The stadium address for GPS is 1125 George Rogers Boulevard.
Option 1: buy a spot in a university lot
The athletics department sells a limited number of single-game spaces in the lots it controls, and it strongly recommends buying ahead through its official parking sales page. Spaces left over are sold at the gate on game day, credit card only, first come, first served:
| Lot | Price | Opens |
|---|---|---|
| Gamecock Park Gameday Field (back gate off National Guard Rd) | $60 | 6 hours before kickoff |
| Woodstock (end of National Guard Rd) | $30 | 5 hours before kickoff |
| Fairgrounds (Gate 6) | $50 | 5 hours before kickoff |
Lots never open before 8 am. Move your car within two hours of the final whistle or it may be locked in until the next business day. Gas grills are allowed in university lots; charcoal grills are not, and pets are not allowed in university lots.
Option 2: park on campus and ride the shuttle
USC runs a game day shuttle from campus to the fairgrounds, from four hours before kickoff to two hours after the game. For the public, surface-lot parking is $20 and a round-trip shuttle ride is $5. Public lots are AD16, GS4, FS4 (ADA) and the lots west of the Colonial Life Arena; tailgating is not allowed in them.
- Pick-up: Lincoln St at Devine St, or the Russell House (1400 Greene St).
- Drop-off: inside the fairgrounds; after the game, catch it at the same spot.
- On board: no food, drinks or coolers (one sealed water bottle is fine), and bring a stadium-approved bag.
Source: USC game day shuttles.
Accessible parking
About 50 game day reserved spaces for people with disabilities are held in the Fairgrounds at $50 (credit card only); enter at Gate 6 off George Rogers Blvd. Shuttles run from the Fairgrounds and Gamecock Park to the stadium from two and a half hours before kickoff. The campus shuttle also has ADA vans from Lincoln at Devine and the Russell House.
Where not to park
Police tow from these roads before and during home games (fines $20 to $155 plus a $125 tow): Key Rd between George Rogers Blvd and Idlewilde Blvd, Market St between Key Rd and Bluff Rd, S. Stadium Rd, National Guard Rd (Bluff Rd to the last Gamecock Park entrance), Shop Rd between George Rogers Blvd and Idlewilde Blvd, and Hemlock Rd between Bluff Rd and Oakdale St.
New in 2026: traffic and gates
- The three lanes of George Rogers Blvd nearest the stadium are closed to cars between Key Rd and Bluff Rd, and the road is westbound only there. You cannot turn east onto George Rogers from Bluff Rd.
- For fairgrounds parking, Gates 6, 7 and 10 are the vehicle entrances.
- Enter the stadium through the gate printed on your digital ticket. Tickets are digital only in 2026 (no printed tickets).
Source: Get Ready for Game Days: Logistics.
The bag rule
Clear bags no bigger than 12" x 6" x 12", a one-gallon clear freezer bag, or a small clutch (about 4.5" x 6.5"). Backpacks, fanny packs, diaper bags and camera bags are not allowed. (Clear bag policy)
Game day tips
- Buy parking when you buy tickets. Single-game spaces are limited.
- Arrive when lots open for an evening kickoff; the roads around the stadium fill early.
- Plan the exit. Shuttles and roads are slowest straight after the game, so let traffic clear while you finish your tailgate.
More Columbia guides
- Colonial Life Arena guide: parking, bags and events
- Things to do in Columbia this weekend
- Columbia events: October–November 2026
The full list, by category: things to do in Columbia, SC.
Frequently asked questions
How much is parking at Williams-Brice Stadium?
On game day, any unsold university spaces cost $60 in Gamecock Park's Gameday Field, $50 in the Fairgrounds and $30 at Woodstock, credit card only. Campus surface lots with the USC shuttle are $20 plus $5 for a round-trip ride.
When do the Williams-Brice parking lots open?
Gamecock Park opens six hours before kickoff and the other lots five hours before, but never earlier than 8 am.
Is there a shuttle to Williams-Brice Stadium?
Yes. USC's game day shuttle runs from Lincoln at Devine and the Russell House to the fairgrounds from four hours before kickoff until two hours after the game. The public pays $20 to park and $5 for a round-trip ride.
What bags are allowed at Williams-Brice Stadium?
Clear bags up to 12 by 6 by 12 inches, a one-gallon clear freezer bag, or a small clutch about 4.5 by 6.5 inches.